AI Video marketing for estate planners;
free up time with your own digital avatar

Wouldn't you like to spend more time with your customers? As legal sector will-writers, we know your time is invaluable. As is marketing, though often over looked, as just not enough hours in the day.

Hand over to the professionals. Our AI-powered marketing solutions take the heavy lifting off your shoulders. Your digital twin works 24/7, so the real you can concentrate on your constant new clients.

Video Circle Image

Bring your brand to life with AI marketing packages

Our AI packages use cutting-edge technology to engage your audience and boost your marketing efforts. With AI avatars, your content comes to life and your brand gets the attention it deserves -
effortlessly.

Avatar set up

£695/one off

This is a one-time cost to set up your account and generate your avatar. At our studio, we professionally film you in 4K to create your digital twin.

Formation Digital Avatars

AI Video Marketing Packages

Tier 1

Foundational Social Media Package

£445/mo

For businesses wanting to dip their toes into AI video marketing. This entry-level option offers:

  • 24 avatar videos as a ready-to-use campaign
  • Monthly performance reports and a full campaign report end at the end of 6 months

Tier 2

Advanced Social Media Package

£895/mo

For those looking for a more robust approach to social media marketing:

  • 24 avatar videos as a ready-to-use campaign
  • Monthly performance reports with a full campaign report after 6 months
  • A monthly SEO-optimised article (500-700 words)
  • 12 ad hoc videos and 6 educational videos to build client trust
  • Access to a project management platform and dedicated 1:1 account management

Tier 3

Total Management and Growth

From £1400/mo

Fully managed holistic marketing campaign with a strategic approach

  • 24 avatar videos as a ready-to-use campaign
  • Monthly performance reports with a full campaign report after 6 months
  • A monthly SEO-optimised article (500-700 words)
  • 6 education videos to build client trust
  • Access to a project management platform and dedicated 1:1 account management
  • Unlimited ad hoc videos (subject to retainer hours)
  • Set of retainer hours, with flexibility to use other marketing services as required

Why choose an AI avatar?

How do our AI packages work?

1

Shoot

Over a 1-hour professional 4K video shoot, we generate your avatar ready to represent your brand.

2

Create

We generate all your personalised promotional avatars with customisable scripts designed for your audience.

3

Deployment

We will send you scheduled content over the course of your campaign.

4

Marketing

Your AI avatar becomes part of your ongoing digital journey, working tirelessly to promote, educate, and engage.

Examples

FAQ

Can I use my AI avatar across all platforms?

Yes! We design your avatar to work seamlessly across your social media and digital channels.

I'm an individual estate planner; is an AI avatar right for my business?

Absolutely! When you're running a business by yourself, AI video marketing can save you time and add a professional touch to your online presence. It's an affordable way to look polished and reach more clients while staying focused on what you do best.

Don't AI videos look robotic or feel impersonal?

Not at all! AI avatars are surprisingly realistic, adopting your facial expressions and movements to appear natural and engaging. Plus, they enhance personal connections in marketing—viewers connect better with a friendly face than plain text.

The filming process is key: good posture, clear enunciation, and avoiding rocking or swaying help bring your avatar to life convincingly, allowing your personality to shine through in a polished, professional way.

What's the difference between the AI packages?

Here's a quick breakdown:

  • Foundational social media package: Best for short-term campaigns or trying out AI marketing. Includes 6 months of social media support with one TikTok and one LinkedIn boosted post per month, along with 20 pieces of content.
  • Advanced social media engagement: Designed for businesses ready to level up. You'll get 6 months of dedicated support with monthly videos, posts, an SEO-optimised article, and 8 hours of dedicated resource time.
  • Total management and growth: Ideal for a complete digital marketing overhaul. This package offers full-service marketing support, video production, business growth consultations, and more to fully elevate your brand.
How long does it take to create my AI avatar, and what if I'm not comfortable on camera?

The process is quick and simple! After a one-hour professional video shoot, your avatar is ready to integrate into your marketing within weeks.

If you're not comfortable on camera, don't worry—our team provides guidance, tips, and coaching to help you feel at ease. Most clients find the experience much easier than they expect, and the results are worth it!

Ready to transform your marketing?

At Formation, we don't just create your avatar and leave you to it. We partner with you every step of the way to ensure your avatar becomes the face of your brand.

Contact us today to start your AI-powered marketing journey.

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